There are many different kinds of bespoke visual merchandising strategies, but one of the most important is learning as much as possible about your customer. You must conduct market research to learn your ideal customers’ preferences, characteristics, and behaviors. Once you have this information, you can tailor your visual merchandising to appeal to these specific customer personas. For best results, you should benchmark your store’s visual merchandising to those of your competitors.
Positive and negative space
Visual merchandising uses positive and negative space to evoke a certain feeling or set of emotions. Positive space creates the feeling of high energy and mystery, while negative space fosters a sense of chaos and unease. A sense of balance and harmony is achieved by creating a balanced negative-to-positive ratio in bespoke visual merchandising.
Realistic mannequins are a growing trend in bespoke visual merchandising, as they can represent more than just clothes. They can also promote powerful messages about individuality, diversity, and inclusivity. For example, the Creating Characters campaign founder was ahead of the game. His figures were so realistic that people mistook them for real people. Mannequins, with their realistic looks and features, can represent various segments of society, transcending boundaries such as race, religion, and sexual orientation.
When selecting a color palette for your bespoke visual merchandising, consider the psychology of your audience. While some people associate yellow with happiness, others relate it to calmness, while red is associated with passion and excitement. Choosing the right color palette will help your customers understand your product and trigger a positive emotional response. You can also use the right combination of colors to surprise your customers.
Size of displays
When planning a bespoke visual merchandising scheme, the size of display boxes should be carefully considered. The tallest item should be no more than one to two inches higher than the shortest. Add another 10 to 20 percent to the overall box height for items significantly larger than the box’s height. While there is no hard and fast rule, most bespoke visual merchandising schemes are flexible enough to accommodate various sizes and shapes. I hope this guide will help you use visual merchandising effectively and you can achieve your desired goals on time.